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This podcast can help you become an effective and efficient communicator in an age of information overload. Enjoy (just saying)!

Episode 162– WIFM (what’s in it for me?)

WIFM is a call to action, not a radio station. For effective communicators, this acronym is the key to ensuring that others tune in and stop tuning out.

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Episode 162– WIFM (what’s in it for me?)